Our Vision

In the face of the digital economy's rapid expansion, we stand at a critical juncture where environmental sustainability is not just a goal but a necessity. As we approach 2030, projections indicate that digital infrastructure could consume up to 13% of global electricity, highlighting an urgent need for systemic change.

Our vision is to drive change at the foundation of the digital economy – it's physical infrastructure. Our goal transcends mere reduction; we aim for a near-zero environmental impact, ensuring that the digital economy's expansion is not just sustainable but regenerative. By leveraging innovation, collaboration, and policy advocacy, we endeavor to create a digital infrastructure that is not only efficient and resilient but also harmonious with our planet's ecological boundaries.

This vision is a call to action for all stakeholders in the digital, ICT and energy sectors to join us in pioneering a future where digital growth and environmental sustainability are inextricably linked, ensuring a thriving planet for generations to come.

Max Schulze
Max Schulze
Executive Chairman

Our Team

Our board consists of the founding members as well as industry experts that help us ensure we fulfill our purpose - empowering members to lead the way in building the next generation of digital infrastructure in a sustainable and scalable way.

Jurg van Vliet
Jurg van Vliet
Creative Director

As a senior cloud expert - he has 3 O'Reilly books under his belt - and CEO of two successful startups, he is bringing his expertise to  enable a Sustainable Digital Economy. Jurg is also responsible for creating many of the infrastructure projects that the SDIA is providing to its members and the wider community such as the Data Hub, our Sustainable Cloud test-bed, and others.

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Kimberly Jahnel
Kimberly Jahnel
Assistant to the Board

Kimberly is an organizational talent, structured and dedicated to her work. After working for Engel & Völkers as relationship manager for 6 years she joins the SDIA as the Assistant to the Board. Kimberly is based in Berlin.

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Mathias Kutzner
Mathias Kutzner
Member of the Board

Mathias is passionate about unlocking individual potential. He was Co-Founder & CTO of several tech startups including Sponsorpay (now Fyber), HitFox, Dojo Madness and many others. This experience of organising, financing, building and scaling early stage start-ups makes him an invaluable member of the SDIA team.

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Max Schulze
Max Schulze
Executive Chairman

With a background as a Software Engineer & Cloud Expert, he is bringing his experience from Startups and Corporates to the transformation of the Digital Economy, making it future-proof and sustainable. His focus is on the success of our steering groups, contributing his expertise in strategy, innovation and business model development. He firmly believes that sustainability is an opportunity and with his work contributes to unlocking it.

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